Frequently Asked Questions
General Promotional Products
Q: What are promotional advertising products?
A: Promotional products (or promotional advertising products) are typically imprinted with a company's name, logo or message and include many useful and/or decorative items. These items are commonly utilized in marketing and company communication programs.
Q: What are advertising specialty products (ad specialties)?
A: Advertising specialties are custom imprinted products that are distributed free for the purpose of generating sales or sales leads. Imprinted items given as an incentive for a specific action are known as premiums. Business gifts, awards and commemoratives are also considered promotional products.
Q: What are promotional premiums?
A: Promotional products which are custom imprinted items and are given as an incentive for a specific action are known as premiums. The use of premiums will typically be custom imprinted promotional products for distribution to employees within your own company.
Q: What about promotional business gifts and awards?
A: Promotional products used as a business gift or an award is fairly common. Such business gifts and awards communicate appreciation for customer loyalty, employee achievement awards, or other company-wide achievement awards and commemoratives. Business gifts are typically considered promotional products even if they are not imprinted with the company logo.
Q: Do promotional advertising products really make a difference?
A: An experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.
Q: Where can I learn more about your promotional products?
A: Call our helpful staff, toll-free, at 1-800-216-8129 for more answers.
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